This week’s AEW Dynamite featured a custom intro tied in with Warner Bros. Discovery’s new Mad Max movie, Furiosa.
Tony Khan’s company is known for incorporating outside sponsorships, and this week was no exception. Throughout the broadcast, the new Mad Max film was prominently highlighted, creating a unique experience for viewers.
Commercials for Mad Max: Furiosa aired during every break, ensuring that the film stayed top of mind for fans. But the promotion didn’t stop there. Before Dynamite began, a special mash-up video combining elements of AEW Dynamite and Mad Max: Furiosa was released, further hyping the fans for both the show and the movie.
START YOUR ENGINES!
Dig into this Furiosa-inspired intro as #AEWDynamite is LIVE now on @TBSNetwork and @MadMaxMovie is in theaters this Friday! pic.twitter.com/4Ryapzj1n3
— AEW on TV (@AEWonTV) May 23, 2024
Mad Max: Furiosa is hitting theaters this Friday. Directed by George Miller, this new movie tells the story of young Furiosa who is taken from the Green Place of Many Mothers by a biker horde led by the warlord Dementus.
The events of Furiosa serve as a prequel to those of Mad Max: Fury Road. Despite some timeline inconsistencies with the original Mad Max trilogy, Fury Road is considered a spiritual sequel or reboot of the earlier films.
By integrating the Mad Max: Furiosa campaign into Dynamite, AEW can leverage its audience to create more buzz for the open. This strategic partnership not only entertained fans but also highlighted the synergy between AEW and Warner Bros. Discovery,
We are getting hyped for @MadMaxMovie in theaters this Friday with a special custom Furiosa-themed opening!
Don't miss a moment of the action when we're on the fury road to Double Or Nothing LIVE @ 8/7c when #AEWDynamite is on TBS pic.twitter.com/7biBe21sPY
— AEW on TV (@AEWonTV) May 22, 2024