After extended teases, Bray Wyatt at last made his return to WWE television at Extreme Rules. The comeback has sparked quite a bit of speculation. In particular, a great deal of reporting suggested that Vince McMahon was constantly at odds with Wyatt’s creative vision during his original run with WWE. The conventional wisdom is that Triple H will be a better creative partner. One way or another, there are quite a few fresh matchups and storylines available for The Eater of Worlds. There’s also some merit in looking backward, revisiting some concepts that could work better on a second run-through.
What Went Wrong For The Original Wyatt Family
The Wyatt Family originally launched on NXT, and got over enough that the faction was fast-tracked to the main roster. The core group consisted of Bray Wyatt, Luke Harper, and Erick Rowan and got some immediate buzz with upper card feuds, culminating in Wyatt working his first WrestleMania match opposite no lesser opponent than John Cena.
The biggest challenge to the success of the Wyatt Family came down to inconsistency. The group more than once got together, went their separate ways, and reunited without much clear rhyme or reason. Moreover, there inconsistency in how Wyatt was pushed, getting built up only to job to Cena at WrestleMania 30, then encounter the same dynamic opposite The Undertaker at WrestleMania 31. Wyatt rose up so far as to win the WWE Championship heading into WrestleMania 33, only to drop it to Randy Orton there (despite the use of newfound magical powers to get in The Viper’s head).
Harper and Rowan faced a similar rollercoaster journey, pushed as monsters only to fail in their bids to take the tag titles off The Usos. They peaked as The Bludgeon Brothers—away from the faction—but when that run got cut short due to injury, WWE dropped it altogether. Braun Strowman experienced a similar story—brought into the group to dually play an impressive heater on screen and to sit under Wyatt’s learning tree backstage, but he enjoyed the greatest successes of his tumultuous run away from the group.
WWE Can Incorporate Firefly Funhouse Personalities
Whether WWE calls a new Bray Wyatt faction the Wyatt Family, The Wyatt 6, or something else altogether, there remains the possibility of leaning into Firefly Funhouse lore more so than the original swamp cult sensibility Wyatt put forth. Costumed figures, mirroring the Funhouse cast, appeared around the arena at Extreme Rules before Wyatt showed his face. Indeed, fans also picked up on hints—the fact that they were human beings rather than puppets, not to mention the women’s championship belts beside the Abbie the Witch figure—that these characters would become physical presences in the ring moving forward.
It’s unclear how well received a wrestling rabbit or pig character would be. The fact that fans are discussing this very real possibility now, though, speaks to the unique aesthetic Wyatt brings to professional wrestling. These unconventional, presumably masked personas would also open the door to radically rebrand some talents whom fans have been conditioned not to take seriously, or who don’t have very well-defined characters out on their own.
A New Wyatt Family Could Offer A Home To Other Talents
One of the more promising elements of a new Wyatt faction is the idea of revisiting old connections and doing them justice, in contrast to the up-and-down booking The Eater of Worlds and his associates have faced in the past. Alexa Bliss has been directionless most of the year, and teaming up with Bray Wyatt again could reignite her career. Braun Strowman still has some buzz from his own return to WWE, but enough time has passed that fans may welcome seeing him team up with Wyatt again, too, before long. As far as the public knows, Erick Rowan is a free agent whom might be recruited back to WWE as well.
The rumor mill suggests Bo Dallas is set to return to WWE. The company shied away from acknowledging he’s Bray Wyatt’s real-life brother in the past, but it may be time to play that card. A number of fans have speculated that between the tease of women’s title belts and her seemingly casting off her Almost a Super Hero persona recently, Nikki Cross would be an aesthetic fit to team up with Wyatt, too.
One of the refreshing aspects of Triple H taking the reins of WWE creative has been how open he seems to factions, with The Brawling Brutes sharpening their focus, Hit Row re-signing, Imperium and The Club reuniting, Legado Del Fantasma getting their call up to the main roster, and Damage CTRL taking shape. (That’s not to mention The Bloodline continuing their dominant run and Judgment Day getting some momentum.) The Wyatt Family, or some variation on the concept, could offer another group with built in creativity and genuinely different identity than anything else WWE has going today, besides giving a wide swathe of talent something interesting to do in the months ahead.