WWE has announced a new line of toys geared towards a young female audience. The Barbie-esque dolls, according to Stephanie McMahon, are part of the company’s ongoing women’s evolution.
The #WomensEvolution comes to @ToysRUs on 9/1. So excited about the launch of @Mattel's #WWESuperstars line https://t.co/C3ba84OUtE
— Stephanie McMahon (@StephMcMahon) July 20, 2017
Strong Female Role Models
“We know girls expect to see empowered characters in the toy aisle,” stated Lori Pantel from Mattel
“The WWE fashion dolls offer a unique play experience that allow girls to re-create the in-ring action with a doll that was designed to appeal to them.”
“There’s this movement towards women’s athletics,” stated Stephanie McMahon
“We are noticing the interest of girls more and more.”
Meanwhile, additional action figures were announced today, including one for James Ellsworth:
The first EVER #Mattel #WWE @RealEllsworth has been revealed at #SDCC! #JamesEllsworth pic.twitter.com/5bkAvQSyui
— Ringside Collectibles (@RingsideC) July 20, 2017
