Dwayne Johnson is a shoo-in WWE Hall of Famer as The Rock, but the world outside pro wrestling also knows his name well. Now, he is taking a seat on TKO Group Holdings’ Board of Directors.
TKO Makes Big Announcement About The Rock
In a press release that was sent out on the morning of January 23rd, it was announced that The Rock has been appointed to TKO Group Holdings’ board of directors.
Johnson is a highly accomplished WWE Superstar, and he had a huge hand in the company’s history already. Now, the globally renowned Hollywood megastar will bring that electricity to the Board.
Vince McMahon, Executive Chairman of the Board at TKO, stated, “Very few people on the planet understand the convergence of sports, entertainment, media, and business like Rock. We are proud to have him join the TKO board to help take our company to new heights.”
The Rock also spoke about this new role. He is very excited to get things going. Johnson was also very candid in saying that he never thought this day would come for him. Now, he is in a position where his decisions can directly change the face of the company that is responsible for making him a household name.
“My grandfather, High Chief Peter Maivia, and my dad, Rocky ‘Soulman’ Johnson, would’ve never thought this day would come. Which is why I’m very humbled to have a seat at the table that has decades of history and family legacy for me. A table that my family helped to build. Being on the TKO Board of Directors, and taking full ownership of my name, ‘The Rock’, is not only unprecedented, but incredibly inspiring as my crazy life is coming full circle.”
“At my core, I’m a builder who builds for and serves the people, and Ari is building something truly game changing. I’m very motivated to help continue to globally expand our TKO, WWE, and UFC businesses as the worldwide leaders in sports and entertainment — while proudly representing so many phenomenal athletes and performers who show up every day putting in the hard work with their own two hands to make their dreams come true and deliver for our audiences. I’ve been there, I’m still there and this is for them.”
The Rock’s Previous Business Experience
With a broad business portfolio including Seven Bucks Productions, Teremana Tequila, ZOA Energy, Project Rock, and the recently merged spring football league, the United Football League (UFL), Dwayne Johnson has established an expertise in identifying and fostering revenue-generating opportunities in media rights, live events, sponsorship, licensing, and social media. He is one of the most-followed men on the planet on social media as well.
Johnson’s appointment also illustrates TKO’s dedication to delivering long-term value and performance for shareholders through strategic growth initiatives across both UFC and WWE. His name on the board will definitely attract attention.
The Rock recently returned to WWE television during the Day 1 edition of RAW on January 1st. During that appearance, he dropped a blatant tease that he may want that match against Roman Reigns at WrestleMania this year. With this new appointment, Johnson is certainly in a position to make some big decisions.
TKO Adds Another Board Member
Brad Keywell was also announced as a new member of the TKO Group Holdings Board of Directors. The company sent out a separate press release to reveal this news.
Keywell, who earned his Juris Doctorate with Honors from the University of Michigan Law School, is a seasoned entrepreneur with extensive knowledge in technology and artificial intelligence. He will bring valuable experience in innovation and industry disruption to the Board.
He has played a key role in co-founding and leading various companies, including Groupon, Echo Global Logistics, MediaOcean, and Uptake Technologies, where he currently serves as Founder and Executive Chairman. Recognized as the 2019 EY World Entrepreneur of the Year, he is only the third US entrepreneur to receive this global honor.