AEW has made some significant additions to its roster in recent times. The company has also been gaining in viewership but according to Vince McMahon, he doesn’t see them as competition. The WWE chairman took part in the Q2 2021 earnings call where he was asked about their rival promotion
Vince was asked whether he feels the need to counter AEW’s investments to their roster considering that the two companies could be competing for media rights in future or if it’s “rising tides lift all boats” kind of situation similar to how it was with WCW back in the day. Replying to it, the boss explained why the situation with WCW was different:
“Well, it certainly is not a situation where ‘rising tides’ because that was when Ted Turner was coming after us with all of Time Warner’s assets as well, that was a different situation. AEW is where they are. I don’t really know what their plans are; all I know is what our plans are. I don’t consider them competition in the way that I would consider WCW back in the day, not anywhere near close to that.
And I’m not so sure what their investments are as far as their talent is concerned, but perhaps we can give them some more.” said Vince McMahon.
New WWE President Nick Khan then made some additional comments and claimed that they look at these situations like a horse race. Khan explained that similar to how horses have blinders on during a race, they are looking straight ahead at their lane. The promotion’s focus is on making sure that they stay in the front of the pack:
“At the same time, everything is our competition. Someone had a line a couple of weeks ago, that we all chuckled at and agreed with – sleep is our competition. Right?
If it was up to us, people could be up 24 hours a day, watching content from different content providers, hopefully including ours. So, we don’t look at any organization particularly as competition, yet we see everything as competitive with what we’re trying to do, in terms of eyeballs.”