Society has changed a lot over the years, but two constants that have remained cultural favorites for decades are Discovery’s ‘Shark Week’ and a certain jorts-wearing WWE Superstar with a penchant for dad jokes. This year, those worlds are colliding.
Discovery has announced Shark Week 2024 kicks off Sunday, July 7 and will be hosted by John Cena. Last year’s week was hosted by Hollywood star Jason Mamoa, with Dwayne ‘The Rock’ Johnson serving as Master of Ceremonies.
? Lighting up your summer since ’88! ?#SharkWeek, hosted by @JohnCena, is back July 7 on @Discovery. pic.twitter.com/W2R8WBDHGW
— Shark Week (@SharkWeek) May 15, 2024
This is notable due to Discovery’s connection to Warner Bros. Discovery and, by extension, AEW. It is likely that Cena will appear in promotional campaigns airing during All Elite Wrestling’s shows on TBS and TNT, similar to what we’ve seen with his obstacle course show Wipeout.
The 16-time WWE Champion is currently on another hiatus from the company, thanks to his demanding Hollywood schedule. He was last seen during WrestleMania 40 weekend, where he had a cameo spot in Cody Rhodes and Roman Reigns’ main event Bloodline rules match for the Undisputed WWE Championship. He then wrestled an impromptu match on WWE Raw the following night.
What is Shark Week?
The annual, week-long television block on the Discovery Channel featuring shark-based programming originally premiered on July 17, 1988, and it kept returning thanks to strong turnout in the ratings.
Over the years, Shark Week has only grown in popularity, becoming a major hit on the Discovery Channel. Since 2010, it has held the record as the longest-running cable television programming event in history.