The Rock has a new nickname, thanks to Brian Gewirtz, but it’s not necessarily a brand-new moniker. He is The Final Boss, but that is already a name that Samoa Joe has used in the past. AEW doesn’t want fans to forget about it, either.
AEW is going full-speed ahead in promoting Samoa Joe’s Final Boss t-shirt, despite The Rock using the name. Although nobody has the trademark locked down, there is now a bit of a battle over the nickname.
The Final Boss Battle
Dwayne Johnson has been calling himself The Final Boss for weeks now, and he’s having a great time getting heat in the process. The nickname is not locked down with any trademark within the pro wrestling bubble.
Who's the Final Boss? pic.twitter.com/3Y2oQvc1L3
— Aaron (@AaronVarble) March 29, 2024
There are a few active trademarks for The Final Boss, but none of them are connected to AEW, WWE or The Rock. A couple of them are related to beer or food products, and another is in the advertising realm. So, The Rock and Samoa Joe can both technically use The Final Boss, because neither of them own it, yet.
AEW is actively promoting a “Final Boss” shirt for Samoa Joe, which was first released on January 17. They are embracing the term, and they are also making it very clear that Joe had the nickname first.
THE FINAL BOSS. Check out this @samoajoe shirt that’s available for purchase at https://t.co/9hHlXpcSbp!https://t.co/qRrDSBDpG5#shopaew #aew #aewdynamite #aewrampage #aewcollision pic.twitter.com/PM2JjFBfxu
— ShopAEW.com (@ShopAEW) March 29, 2024
What’s Next For The Rock
The Rock is set to team up with Roman Reigns to take on Seth Rollins and Cody Rhodes at WrestleMania 40. That feud got bloody on the March 25 episode of RAW, as Dwayne Johnson called himself “The Final Boss” the whole time.
The Final Boss name will likely stick around in WWE until Mania. It will be interesting to see if anyone tries to lock that name down with a trademark, as intellectual property is a very important issue in pro wrestling.
SEScoops will have more on this story, and many more, as we go down the road to WrestleMania 40. Keep checking back throughout the day for more headlines!