WWE has come clean about why WrestleMania 7 pay-per-view spectacular was moved from it’s original venue, the Los Angeles Sports Coliseum, to the far-smaller Los Angeles Memorial Sports Arena.
WrestleMania 7 occurred March 24, 1991 during the waning days of the beloved ‘Golden Era’ of the World Wrestling Federation. The company would look very different in just two years time, but in early 1991, the beloved ‘Hogan Era’ was still in full swing. The card featured a total of 15 matches, including The Undertaker winning his WrestleMania debut, the Ultimate Warrior retiring the Macho Man Randy Savage and Hulk Hogan dethroning Sgt. Slaughter for the WWF Championship.
WrestleMania 7 was initially booked for Los Angeles Sports Coliseum, a historic venue that’s hosted the Summer Olympic games twice. It has a maximum capacity around 77,500. WWE had just run the SkyDome in Toronto the prior year, so it wasn’t a crazy idea to book another big stadium the following year.
WWE Comes Clean
Several months into tickets being on sale, the company made an unprecedented announcement. WrestleMania 7 festivities were being drastically scaled down and would take place in the adjacent Memorial Sports Arena.
The company cited security threats stemming from Sgt. Slaughter’s gimmick at the time, an Iraqi sympathizer who was dear friends with Saddam Hussein. WWE went all-in on Slaughter’s betrayal of America, which certainly got people talking. However, not in the way WWE hoped for. Instead of sparking business and turning around the decline that was starting to take hold, WWE received a lot of negative attention for ‘exploiting’ the military conflict.
WWE has always asserted that WrestleMania 7 was moved due to the heated nature of the Hulk Hogan vs. Sgt. Slaughter feud, but the truth has come out 33 years later.
During the recent A&E’s Biography special on Sgt. Slaughter that aired Sunday night, WWE finally acknowledged WrestleMania 7 changed locations due to poor ticket sales. Just a month before the event, only 12,500 tickets had been sold, nowhere close to filling up the outdoor stadium.