WWE has secured even more trademarks to make sure that nobody else uses their intellectual property. Those new trademarks span Superstars and on-air personalities from WWE and the NXT brand as well.
WWE filed trademark applications for several names on March 29. Now “Andrade,” “Chase U,” “Vic Joseph,” “Alicia Taylor,” “Blake Howard,” and “Erik” are one step closer to being WWE property.
WWE’s New Trademark Filings
On March 29, WWE took legal action by filing trademark applications for several names including “Andrade,” “Chase U,” “Vic Joseph,” “Alicia Taylor,” “Blake Howard,” and “Erik.”
These trademark filings cover a wide array of categories, primarily focusing on entertainment services related to wrestling exhibitions and performances by professional wrestlers. It is the usual language found in those type of trademark filings.
The trademark registration is intended to cover the categories of entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.
WWE’s History Of Trademarking Names
WWE locking down Andrade’s name is interesting, because he used Andrade el Idolo in AEW. Now, he is back in WWE and they are locking down his name.
The company has a history of trademarking names, and that is why they have a proclivity to change someone’s real name once they enter WWE. They have also been known to alter ring names, just so they can make sure nobody has any claim to a moniker.
SEScoops will keep an eye for any updates, and check back throughout the day for more headlines!